things that make game good are:

• Story
• Characters
• simple control  read full here

2. Keyword Rich and Translated Descriptions
Keyword is the biggest factor to get users to you app. Your description must have selected keywords you are targeting to your app. Suppose you have a jet fighter game  named “air strike jet fighter”. Implement the word ‘Air Strike’ 3-6 occasions inside app description, as well as apply the keywords ‘Jet’ and ‘Fighter’ a couple of times.


The title should inform people what your application features: amazing, small, simple to spell and keep in mind.it should show the quality of the application. The very first 25 characters come in the google search result so that anything next is nonsense so you generally don’t require it.


your description needs to be localized in the majority of popular languages for example French,Chinese, Korean, Spanish. If you don't have a financial budget for translator you can use Google translator

use Google trend tool for best keyword research see how Google trend works

screenshot of our airstrike game #keyword research using only #google #trend https://t.co/VsKng75wYS pic.twitter.com/NGJTk4YOZE
— Unity3diy-tuts+news (@unity3diy) November 7, 2014

3. Game+Real-Life Screenshots

Demonstrate the best way how people use your app. It’s related to the experience of using the app/ game. Provide your users a noticeable pictures


The purpose of the particular screenshot is perfect for the user to view the app in action. Take at minimum 3 screenshots, if possible 6. Almost every screenshot must have a unique example for the app.


4. Make a simplified video of your app workflow


If you have make a plan a video, make it informative. Not very short – 30 seconds, including 5-9 seconds of splashscreen as well as textual content. the video would like to be a sample of the application. Additionally remember to localize your screenshots and don't forget that American English isn't the similar as British English.
Video editing can be done with sony vegas, after effects etc.


5. Press coverage on relevant blogs and in magazines

Publishing and releasing your app press release is an action you don’t wish to ignore. You began your app promoting works early on, you have created a subscriber lists, you have involved your users and received beneficial feedback. Your app rocks and quite ready to be released. So now you should allow journalists, blog writers and leading influencers you discovered within app domain understand it. Also the big companies in the market don’t think that bloggers will instantly know regarding your app,


Here are several services out that can manage press release submission for you such as PRWeb or MarketWired. Simply compose your press release and submit when available. There are also mobile focused services such as AppShout that can help you contact a large amount of blogs and publications.


6. App Category

Category selection can be little important compared with your title or description, but it doesn’t imply you can ignore it. Firstly, you should keep in mind that Apple will analyze if the category you select truly fits your app – if not, it's going to be rejected.

checkout the app category list


7. Other Tactic

Highlight a popup requesting for a review by those who use your app frequently. Make sure you are not being quite irritating.

Talk to your friends for some five-stars review to begin with.

Allow unsatisfied users to make contact with you earlier they leave bad score or reviews.

Provide updates and discount codes for 5 stars reviews.

• App index websites.
• Reddit kind websites.
• Marketing with email.
• Pay Per Click (PPC)
• Content marketing and advertising