There are some confusions all-around mostly identifier to implement when upgrading to your brand new AdMob front side-conclusion, quite we’d usually choose this specific opportunity to clarify all terms also the structure for the identifier the google Mobile ads SDK wants to portion AdMob advertising (DFP as well as advertisement Exchange identifier platforms stays unchanged). Previous the identifier known as “publisher ID” if you were offering AdMob only, which displayed a string of 15 hexadecimal characters opening with the letter “a”, such as a141234567890ab. If you were using mediation, which referred the identifier as “mediation ID”, which displayed a string of 16 character hexadecimal characters such as e123456789012345. In the latest AdMob, this identifier is called as “ad unit ID” and has a format of ca-app-/. The term publisherId now shows a unique account identifier with the format pub-xxxxxxxxxxxxxxxx (16 digits) and slotname identifies a unique ad space and has t
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