Unity is the world’s biggest high-performance and end-to-end production engine, utilized to build rich, immersive, and interactive 2D, 3D, VR and AR experiences. Unity allow makers build once and set up anywhere, and today Unity deploys to more than 25 systems such as new and rising platforms around VR and AR. In reality, over 2/3 of all VR/AR content is produced with Unity. And we’re delivering this experience and measure to advertising.
“At Unity, we want to redefine just how folks consume marketing and advertising,” says Agatha Bochenek, Head of Mobile and VR/AR Advertising at Unity Technologies. “To develop this rising type of marketing activity, we’re taking the guesswork out of the biggest hurdles in an innovative new medium — production and distribution. Our objective is always to enable marketers to build high-quality, interesting content rapidly that’ll produce memorable experiences, and may seamlessly reach people across all VR platforms.”Aided by the quality of the Saw franchise rotating roughly around “escape room” horror situations, this relationship with Lionsgate for Jigsaw is an apparently perfect introducing point for Virtual Room thinking about there’s lots of source material to supply unsettling and unforgettable set components and experiences for Jigsaw VR.
source: uploadvr
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