The Strategies Behind a $5M+ Per Day Mobile Game (Clash of Clans)

The Strategies Behind a $5M+ Per Day Mobile Game (Clash of Clans) A little more than 3 years older, Clash of Clans rankes much more...

clash of clans secret

The Strategies Behind a $5M+ Per Day Mobile Game (Clash of Clans)

A little more than 3 years older, Clash of Clans rankes much more than $1M $5M5 daily and regularly graphs in the top three grossing apps.  It is the app that brand new video game developers look to for motivation.

But the future didn’t generally look so vibrant for the game’s developer, Supercell.  In mid-2011 the year-old firm discovered their web- and Facebook-first technique would not produce the hit game they required (this was later in the Facebook game craze), so that they rapidly changed to a tablet-first strategy and destroyed all of their old games.  At that time, touch screen phones – and especially tablets – were an unproved marketplace, however their exciting technique determined.

By mid-2012, Supercell got launched one tablet game and eliminated two, nonetheless they were acquiring nearer to the objective.  Profits lastly came in May 2012 once the freshly introduced Hay Day rapidly turned out to be a success.  After nearly its feet, Clash released in August 2012 and had become the #1 top grossing game in the united states within 3 quick months.

Just how did they do it?  Just after creating half dozen unsuccessful games, just how did Supercell discover such achievements with Clash (and Hay Day)?

The whole works begins with the absolute most fundamental game design.

Their Few Secrets are
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Start with a strong core loop:

Once you remove away all the extras and bonuses in a game, you are left with all the core loop.  It is the building blocks of the game.  In Pac-Man the core loop is: (1) Avoid ghosts (2) Eat dots (3) Complete maze (and next repeat).

Clash of Clans' Core Loop

Improve constantly:

Just after finishing the first version of Clash, Supercell spent numerous employee time merely playing their own game.This soft “launch” (also known as dogfooding) introduced a low-risk chance to discover possible problems.  When they experienced studied enough using their built in launch, Clash gone to live in it’s first nation launch.


Look for free marketing

Use paid marketing strategically

Make onboarding seamless


Make daily engagement core to your product

Build everything with revenue in mind

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Unity 3d Tutorials: The Strategies Behind a $5M+ Per Day Mobile Game (Clash of Clans)
The Strategies Behind a $5M+ Per Day Mobile Game (Clash of Clans)
Unity 3d Tutorials
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